Britain’s cult metallers PARADISE LOST have unveiled their brand new music video to their previously announced 7” single ‘Blood & Chaos‘, which is now out in stores. With this clip, the band presents a dystopian short film about the struggle for survival in a post-apocalyptic world.
Director Ash Pears from AshTV Music Video explains: “The track talks about elements of savagery and basic instinct. It felt right to set the video in a dark and dystopian post electrical-blackout world, where those who remain are essentially scavengers, and barely survivors. Things they once took for granted like batteries, matches and lighters are now the most sought after. This confusing new world has quickly turned upside down what’s important to our character; and also makes him question what he would kill for. Our fantastic lead actor Nick Lester fully threw himself at this role – he really brought it to life alongside his collaborations with our other very talented actors Adele, Cris and Matt.
The band and their team have been very supportive. I’ve shot with them before on a performance for ‘Beneath Broken Earth’, but this narrative-based video is an entirely different animal.
They are the kind of band who know what they like but equally give great freedom in how to bring the track to life. It was Nick and Greg who offered advice on the idea of savagery and basic instinct, so I took those ideas and developed them into a story.”